Now that you’ve gotten your paperwork in, you’re really running for city council! Except not really, at all. Anybody can slap their name on some forms and drop them off at the city building and get their name on a ballot as city council candidate. Now you’ve got to prove to the voters–and yourself–that your heart is in it. This is where the rubber really meets the road.
The Campaign Plan
I’m not going to cover the entire task of putting together a campaign plan in one post; that would be a disservice to you. You can expect to see the various parts of the campaign plan systematically detailed in the coming posts, but if you’re really ready to hit the ground running, buy the Campaign Planbook, which will walk you step-by-step through the process of putting together a fully fleshed out, slam-bangin’ campaign plan in very little time.
The first step to writing a campaign plan actually has nothing to do with writing, yet. You first need to gather together your gang/posse/crew – essentially, your ‘campaign team.’ There is a strict rubric you must follow when choosing people to be on this very short list.
- Do I really trust this person? They will be keeping ALL your secrets. You need to know they are telling no one. Literally, no one. You wouldn’t believe how much info I can milk out of your buddy’s 10 year old daughter’s classmate.
- Does this person have valuable input? Just because Joe Shmoe is your best friend doesn’t mean he has anything meaningful to say about the city’s political affairs. Additionally, just because some muckety-muck is the county representative to the state GOP doesn’t mean his opinion is worth two cents either. You want to tap people who are close to you that are also actively engaged citizens.
- Does this person have the time to dedicate to this campaign? Ideally, they should be able to put in as much time as you.
- Does this person have a talent or skill that is critical to campaign success? If they are an accountant they’d make an excellent treasurer. If they run a small business or manage a franchise (well, they’re probably too busy, but…) they’d likely make a good campaign manager. Do not bother inviting people into the ‘club’ that don’t have anything to offer but moral support or a duplicate of someone else’s skill. Pick the best man for the job and go with it.
Other things to consider: Will this person tell me to slow down when I’ve run myself ragged? Will she pick up the slack if I need a break? Will he tell me when I’m just plain wrong about something? Will he put the well-being of my family/marriage ahead of the campaign? In other words – is this person a true friend?
Because as a candidate you will likely give in to the temptation to believe that you are some sort of demi-god and the world revolves around you, or you will spend so much time going door-to-door that you miss every little league game of the season, or you will get so narrowly focused on what you think is important, you’ll forget to consider what the voters in your city think is important. These people in your core campaign team are not ‘yes men.’ They need to be the ones that smack you in the face when you’re being dumb.
Once you’ve narrowed your group down to 3-5 individuals, then you’re ready to call a meeting and bust out the pens, the paper, and of course your brand new copy of the Campaign Planbook.
I should also mention here that spouses play a pivotal role in the development and implementation of the campaign plan. I’ve been re-reading my favorite campaign planning book of all time (besides mine, of course) and it actually recommends keeping your spouse out of this group, citing that they’ll have the chance to help out by “putting up yard signs, answering phones, passing out literature, etc.”
“Um, excuse me? So you’re basically saying my opinion means nothing to you but you still want me around for the grunt work, is that right? Pfft! Hope you like the couch, honey, because that’s what THAT conversation just won you,” is exactly what I would say to my husband if he relegated me to yard sign coordinator.
Chances are great that your wife couldn’t care less what’s in your campaign plan. But you’re dragging her into this year of craziness right along with you. It will affect her life tremendously. And your actions as a public figure and political candidate will reflect on her public image, too. That’s why I start every campaign plan with an agreement between candidate and spouse, so that all the cards are on the table, and both parties completely understand what’s expected of the other during this time. Trust me, you need the support your spouse provides for you. Additionally, you do not need the marital discord political campaigns can cause.
And if you need another reason: lack of communication can lead to major campaign faux pas in the future. Let’s say, for example, you’ve decided you’re anti-spinach. You’ve positioned yourself as the no-spinach candidate and the voters love you for it. And then a reporter calls your wife and asks how she feels about spinach. “Oh I love spinach, in fact I’m making creamed spinach for dinner tonight!” Tomorrow’s headline: So-Called Anti-Spinach City Council Candidate John Smith Eats Spinach Twice a Week!”
Replace “spinach” with your town’s most recent fringe issue, and kiss your political aspirations good-bye.
Before you sit down with your team, you need to sit down with your spouse and determine how they would like to participate in the political process. If she doesn’t want to be involved that much, that’s totally cool. But if she wants a ‘seat at the table,’ I say give it to her, and take what she says seriously.