It’s September! Welcome to the semi-official beginning of “Campaign Season!”
“What?!?” you say? “But I’ve been working my tail off for eight months already!?!?” Yes, yes you have. But not highly visibly campaigning. Labor Day weekend kicks off yard sign, billboards, tv ads, and all the highly visual aspects of a political campaign, so let’s get to it!
- Door-to-door! Hasn’t this been number one for the past 5 months or so? That’s because face to face voter contact, real conversations, and hey, stumbling into barbecues!
- Yard signs! Communications comes into play in a major way starting in September and continuing on through to Election Day. All those people you talked to (and hopefully kept track of on a spreadsheet or something) that said ‘yes’ to having a yard sign – go deliver them! In most towns the earliest you want to do this is around Labor Day weekend. Some towns have ordinances dictating how early signs can go out – 30 days before Election Day, 60 days, etc. If there’s nothing written in stone, Labor Day Weekend is the general rule of thumb. Make sure to keep 10-20 in your trunk for giving them out when the opportunity arises!
- Coffees and teas. Having a ‘coffee’ meeting in someone’s home with a handful of neighbors is a good way to come inside and have some deeper conversations on issues that are affecting your constituents. Sometimes these events manifest themselves in other themes, but the general idea is to get together with a handful of voters for an hour or two. Make a lasting impression and these people will be your biggest supporters, and the excitement will spread.
- Campaign Events. I’m talking here about public events created and sponsored by your campaign. This could be reserving a large room at the library or senior center and posting flyers inviting the public to a ‘town hall’ or ‘meet the candidate’ type event. You can focus on a specific issue, if there’s a meaty one, or leave it open to respond to voters’ questions. It’s basically an opportunity for direct conversation with the voters, and also, possibly some media attention. Be sure, of course, the local papers and radio and TV stations are aware of any such campaign events.
- Fundraising. Yep, this is STILL something you have to think about. Money propels the campaign forward, and in the next two months, you’ll likely spend MUCH more than you did in the previous eight.