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No worries! I’ve compiled a list of must-read articles right here to get you started. Keep checking back here for updates – there’s still new content to come that is an essential to your campaign starter kit.
Deciding to Run for Office
What Is A Campaign Plan?
What Is A Campaign Plan: WHAT?
What Is A Campaign Plan: WHY?
What Is A Campaign Plan: HOW?
What Is A Campaign Plan: WHEN?
What Is A Campaign Plan: WHERE?
What Is A Campaign Plan: WHO?
Fundraising and Finance
How to Develop A Solid Campaign Message
Political Communications – A Breakdown
Build Your Own Political Campaign Website
What is Direct Mail?
12 Lessons Learned: A Critique of the 2012 Presidential Campaign Slogans
Negative Campaigning – How to Do It Right
Best and Worst Campaign Materials to Buy
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If you think you’re ready to get started on your written campaign plan, check out my Campaign Planbook – a step-by-step guide to writing a professional campaign plan – a must-have fundraising tool and your own personalized playbook for organizing and managing a truly effective political campaign.