October is about one goal, and one goal only: talking to voters. You need to be walking your district as much as possible. For you that may be every single day, three weekday afternoons and the whole weekend, or maybe just the weekend. Whatever it is, you must be giving it your all.
You’re so close to the finish line, and this is the point at which you need to be sprinting. Your volunteers should also be walking for you, writing letters to the editor for you, and of course talking to their friends and neighbors about you.
If you’ve kept up an email list for volunteers, supporters, and people who’ve promised to vote for you, good job! You should be using that email list about once a week in October (you don’t want to drive them crazy with daily emails) to let your supporters know where you’ll be and what you’ll be doing, and how they can help.
Hopefully your yard signs are already fairly distributed, but you still need to keep some handy in case you run into new supporters as you go door-to-door.
October is about voter contact, voter contact, voter contact, and getting out the vote (GOTV).
- Voter contact – meeting as many voters as possible, and asking them for their vote.
- Making sure your name is everywhere, via yard signs, a PR push in your local newspaper and other publications, and through paid advertising like billboards, radio or TV ads, or whatever you’ve determined is the best medium for your district.
- GOTV – getting YOUR voters out and to the polls, and following through on your absentee ballot initiatives.
Now is the time to push on the gas. No sleep. Not much family time. The race is nearly over, you must push through to Election Day, just a few short weeks away. They will be over before you know it!