It’s October – The One Thing You Should Be Doing

meeting voters

October is about one goal, and one goal only: talking to voters.  You need to be walking your district as much as possible.  For you that may be every single day, three weekday afternoons and the whole weekend, or maybe just the weekend.  Whatever it is, you must be giving it your all.

You’re so close to the finish line, and this is the point at which you need to be sprinting.  Your volunteers should also be walking for you, writing letters to the editor for you, and of course talking to their friends and neighbors about you.

If you’ve kept up an email list for volunteers, supporters, and people who’ve promised to vote for you, good job!  You should be using that email list about once a week in October (you don’t want to drive them crazy with daily emails) to let your supporters know where you’ll be and what you’ll be doing, and how they can help.

Hopefully your yard signs are already fairly distributed, but you still need to keep some handy in case you run into new supporters as you go door-to-door.

October is about voter contact, voter contact, voter contact, and getting out the vote (GOTV).

Focus on:

  • Voter contact – meeting as many voters as possible, and asking them for their vote.
  • Making sure your name is everywhere, via yard signs, a PR push in your local newspaper and other publications, and through paid advertising like billboards, radio or TV ads, or whatever you’ve determined is the best medium for your district.
  • GOTV – getting YOUR voters out and to the polls, and following through on your absentee ballot initiatives.

Now is the time to push on the gas.  No sleep.  Not much family time.  The race is nearly over, you must push through to Election Day, just a few short weeks away.  They will be over before you know it!

 

It’s September – 5 Things You Should Be Doing Now

The beginning of campaign season!

It’s September!  Welcome to the semi-official beginning of “Campaign Season!”

“What?!?” you say?  “But I’ve been working my tail off for eight months already!?!?”  Yes, yes you have.  But not highly visibly campaigning.  Labor Day weekend kicks off yard sign, billboards, tv ads, and all the highly visual aspects of a political campaign, so let’s get to it!

  1. Door-to-door!  Hasn’t this been number one for the past 5 months or so?  That’s because face to face voter contact, real conversations, and hey, stumbling into barbecues!
  2. Yard signs!  Communications comes into play in a major way starting in September and continuing on through to Election Day.  All those people you talked to (and hopefully kept track of on a spreadsheet or something) that said ‘yes’ to having a yard sign – go deliver them!  In most towns the earliest you want to do this is around Labor Day weekend.  Some towns have ordinances dictating how early signs can go out – 30 days before Election Day, 60 days, etc.  If there’s nothing written in stone, Labor Day Weekend is the general rule of thumb.  Make sure to keep 10-20 in your trunk for giving them out when the opportunity arises!
  3. Coffees and teas.  Having a ‘coffee’ meeting in someone’s home with a handful of neighbors is a good way to come inside and have some deeper conversations on issues that are affecting your constituents.  Sometimes these events manifest themselves in other themes, but the general idea is to get together with a handful of voters for an hour or two.  Make a lasting impression and these people will be your biggest supporters, and the excitement will spread.
  4. Campaign Events.  I’m talking here about public events created and sponsored by your campaign.  This could be reserving a large room at the library or senior center and posting flyers inviting the public to a ‘town hall’ or ‘meet the candidate’ type event.  You can focus on a specific issue, if there’s a meaty one, or leave it open to respond to voters’ questions.  It’s basically an opportunity for direct conversation with the voters, and also, possibly some media attention.  Be sure, of course, the local papers and radio and TV stations are aware of any such campaign events.
  5. Fundraising.  Yep, this is STILL something you have to think about.  Money propels the campaign forward, and in the next two months, you’ll likely spend MUCH more than you did in the previous eight.

It’s Summer! – 5 Things You Should Be Doing Now

summer campaigning

By now your campaign should be in full swing, and hopefully your family isn’t missing you yet, because it’ll be a loooong time before you can sit down and have a regular meal with them again.  July and August are fun on the campaign trail because summer is often full of fun events and lots of opportunities to meet people, which is pretty much the singular purpose of a campaign in summer.  You’ll need to be laser focused on voter contact while the weather is amiable.

  1. Door-to-door.  I hope you picked some really fun campaign tchotchkes, because this is when they’ll get the most use!  You’ll knock on hundreds of doors this summer, and run through at least two pairs of walking shoes, but think of how awesome your legs will look at the beach!  (Just kidding!  You don’t have time for the beach, unless there’s an event there where you can mingle with voters!)
  2. Events!  Parades, fairs, and festivals are my favorite summer campaign activities!  Tossing candies to the little children?  Love it!  Be sure to make the most of these, but don’t just attend everything for the sake of being seen.  It’s about actually meeting and greeting and discussing the local issues with voters.  If an event doesn’t give you much opportunity for that, ditch it and go back to door-to-door.
  3. GOTV groundwork.  As you go door to door, make your best effort to recruit volunteers, record which voters are supportive, and ask people if they’re willing to put a your sign in their yard.  You’ll need all this data in the future when you implement your 72-hour GOTV plan.
  4. Plan your communications.  You’ll need to make a concerted effort to raise your name ID and spread your campaign message through a formal paid communications and public relations strategy.  Are you going to do TV or radio?  What newspapers or other periodicals do you need to be seen in?  Should you buy print ads for that or initiate a letter-to-the-editor campaign?
  5. Plan to spend some money.  Along with planning what you’re going to do, plan what it’s going to cost, and when.  Make sure to plan ahead with your fundraising.  I like to pay early if I can, just so that the important things are locked in, and I’m not left with empty pockets when the bill comes due.  Knowing what you’re paying for next gives you a selling point in your fundraising efforts as well.  Saying “We’re planning to make a large placement in radio on WTOP next week and we need your help,” plays very well with donors.  They know exactly what their money is doing, and they like that (I do, too).

Now go get ’em, Tiger!

It’s May – 5 Things You Should Be Doing Now

May political campaign plan

May is quite possibly my favorite time of the campaign year; It’s warm and sunny but not blazing hot like mid-summer, and the campaignable (I totally made that word up) events are starting.  “But the Memorial Day Parade is weeks away,” you say, “what is there to do before then?”  Plenty, my friend, plenty!  And enjoy the sun while you’re doing it!  Because after May your entire life unravels….

  • Door-to-door!  Yay!  It’s finally time to start knocking on doors!  I know I said to do this in April, but April weather is hit or miss so you probably didn’t get enough time pounding the pavement, and people are much more likely to stand on their porches and chat in warmer, less rainy May.  Make this a fun activity and take a kid or two along.  This is the most important thing you will do in your whole campaign, so you have to make it enjoyable if you intend to win.
  • Get your campaign materials!  This is one of my favorite campaign activities, maybe because it’s kind of like shopping, or maybe because I have a hoarder-like obsession with collecting campaigning paraphernalia.  Be sure you order this stuff in time to receive it before you have any big events (parades, festivals, etc).  You also want to make sure your local GOP headquarters has materials available.  Read my post on the best and worst campaign materials to buy, it’ll steer you in the right direction if you don’t know where to start.
  • Parade prep!  If you live in America, and I’m guessing most of my readers do, there’s undoubtedly a Memorial Day parade in your town or district, and it’s very likely your local Republican group has a spot in it.  Get in touch with them and get on the list!  Get a banner, some T-shirts, and maybe even some of those awesome parade bags, and lots and lots of candy.  Get out and talk to your voters.  I promise, it’s fun!
  • Hold a fundraising event.  A barbecue themed Memorial weekend fundraiser is actually fun!  Friends and family can help out with food, decorations, and prep, making it a cheap and minimally time consuming way to get a fast infusion of campaign cash.  Just don’t forget to record any cash or in kind donations as well as your expenses for your campaign finance reports.
  • Enjoy your family a lot!  Ideally they’ll be running right along side you for the duration of your sprint on the campaign trail, but you’ll still spend a lot of extra time away from them.  May is likely your last opportunity to plan real, quality time with your spouse and kids without the stress of feeling like the clock is ticking and there are a million things to do.  Make. It. Count.  And for the love of Pete, do not forget Mother’s Day.

Can I Win? Analyzing Voter Data

abeautifulmind002

Now that we know how to mine the data we need, it’s time to put it to work for us. Analyzing voter data is not much fun. It’s mind-numbing, in fact. But it’s the type of thing where if you stare at it long enough, eventually all the pieces fit together and suddenly you have a plan.

There’s no works-every-time system for analyzing voter data.  Every town is different, and every precinct within that town is different.  You may need to devise different strategies for different precincts depending on the demographic and political make up of the neighborhood.  Sometimes geography makes a big difference in how you approach campaigning, messaging, and grass roots / voter contact efforts.

Many, many political districts, especially at the state and federal levels (state representative or national House races), span both tightly packed city precincts and winding country roads.  You face very different challenges depending on where you are campaigning on a particular day.  Doing door-to-door voter contact in the city, you have to figure out how to get into apartment buildings that are locked to non-residents.  How do you get endorsements from local businesses? In the country you have to drive from one house to the next to go door-to-door; is there a better way? Should a local supporter hold a coffee with 10-15 voters instead? What message resonates with farmers and which with a small business owner? Career women and stay-at-home moms?

This is why in many cases you need to break out your voter data into individual precincts or groups of precincts and adjust your message and strategy accordingly.

So where do you begin?

Start with answering these questions about each and every precinct in your political district.

Are the voters heavily partisan or is this a fairly ‘swing’ precinct?

If it’s a strongly republican district, it’s ripe for GOTV and volunteer recruitment, and an especially important precinct during a primary. If it’s strongly democrat, you may not want to waste time there at all (although I very rarely advocate abandoning a precinct entirely. Every little vote counts.) Or perhaps there’s an issue that you believe will resonate well with Democrats that you can play up in this area.

How has this precinct changed over time?

Old voters die, neighborhoods gentrify, new people means new and different concerns. If you see an area, for example, that is gradually becoming more right-leaning, it could be that what once was a senior citizen neighborhood has been slowly taken over by new young and growing families who value keeping their tax dollars over social security concerns. That’s just one example. It helps to put boots on the ground in these neighborhoods and just feel out who lives there. Often a precinct is given up as “primarily Democrat” when, upon closer examination, it isn’t necessarily so.

What is the demographic make-up of this precinct? Race? Average income? Home-owners or renters? Religious, and what type, or unaffiliated?

Different groups care about different issues. It’s as simple as that. Tailor your message in that area to the voters who are receiving it.

Are the voters here voting in every election/for every candidate?

There are tons of people who go to the polls and simply leave blank the races in which they don’t recognize a name. This is a prime opportunity for voter contact! You know they go to the polls on Election Day, and getting them there is half the battle (the harder half). This is likely a place to show your face often.

Have voters favored different parties for different races?

Try to figure out why.

Some elected officials have such a hold on their electorate, or have just always been there, that everybody just continues voting for them, regardless of party affiliation. But they vote differently for other races with less familiar candidates. Maybe you can convince them to vote for you. Or maybe you can take a look at that “outlier” official and latch onto his positive qualities. Or if you’re actually running against that incumbent, it reveals to you how you should craft your message in regards to comparing/contrasting yourself with him.

How do the local issues affect this precinct?

Your district is unique and your message must match it. Focus on the things that matter to the voters here and now.

As you go through this exercise, you will probably come up with many more questions specific to your campaign and your district. You will also need to do additional research (think, microfilm newspapers at the library) to figure out what events and issues have affected past elections. As you put it all together, I promise, you will have an “Ah ha!” moment—or several, more likely—as you go precinct by precinct devising your campaign plan.

Rank your precincts

After you’ve done all that work, you need to prioritize which precincts are the most important, which you simply shouldn’t waste time and/or money on, and which are somewhere in between. You can throw them into these three tiers, or if you’re Type A like me, you’ll want to rank every single precinct in order, and maybe even have different ordered lists depending on the activity (communications vs. voter contact, for example).

The rest of your campaign strategy will grow organically out of this analysis.  These numbers will reveal if your campaign has a chance at winning, and what path to take to get there.  It’s important that you stick to it, because though current events, candidates, and circumstances chance, the numbers won’t. These are the hard facts upon which your campaign should be built.

How to Deal With Abortion and Other Off-Agenda Social Issues

Brace yourselves, folks, for a rant, because that’s just the mood I’m in.

I am oh so ever annoyed with the way many conservatives are painting the party into a corner by constantly beating the drum of several less-than-popular social issues that, quite frankly, aren’t important at the moment and likely won’t be until after 2016.  I’m just spit-balling, but I think it’s pretty evident that ObamaCare, the economy, and maybe education will be the top (and virtually only) issues in 2014.

I’m going to tackle an issue I happen to be fairly knowledgeable about: abortion.  But the general rules outlined in this post could also apply to other hotly-debated social issues like gay marriage.

abortion social issues

The Facts

Join me for a quick hop over to Gallup, the nation’s top public opinion research company, and see what they say that we say.

Hm, well, look at that.  According to study after study, year after year, Americans as a whole are NOT pro-abortion.  In Gallup’s in-depth review, they even state that the all-or-nothing terms ‘pro-life’ and ‘pro-choice’ are inadequate and misleading.  Here are the facts:

  • The country is not split on abortion.  The media quote stats that indicate about 1/2 the country is ‘pro-life’ and half is ‘pro-choice.’
    What they don’t tell you is that half of that ‘pro-choice’ group is:
    1.  Against 2nd and 3rd trimester abortion.
    2.  Against abortion except in cases of rape/incest/life of mother.
    3.  Against partial birth abortion.
    4.  Less than 3% of abortions are due to rape/incest/protecting the life of the mother.
    That means roughly 75% of Americans are against 97% of abortions.
  • Republicans are reliably pro-life by about 70%.  Democrats actually vary widely from 19% to nearly half, depending on demographics…curiously, under-educated and poorer democrats are actually more pro-life, hm…
  • It’s not the young and frightened teen getting most of the abortions – they’re only 17% of the equation.  The majority lies with unmarried 20-something white women who cite ‘financial stress’ or not wanting to be a single parent as their reason.  A surprisingly high number are repeat abortions and abortions for women who already have a child (or children), again the vast majority unmarried.
  • There may be something to this Black Genocide theory.
  • 1 in 6 voters hold abortion as a ‘make or break’ issue in winning their vote, nearly half view it as one of several important factors.

The Point

There are a gazillion more statistics I could throw at you, and this may all seem irrelevant to your political campaign, and maybe it is, but you need to know it anyway.  Because someone will ask you.

If you’re running for Congress it matters because abortion is a classic national level public (a.k.a. media) agenda issue.

If you’re running for mayor, city council or a county wide position and there’s an abortion clinic in your district, it matters.

It matters most for a state senate or state representative seat because state legislatures are the true battleground for the pro-life/pro-choice debate.

Not to mention, there’s always the potential for you to progress up, and it may come into play in another race.

The Problem

You might be wondering why I feel the need to write an in-depth post about this topic.  For the record, I’m pro-life.  And I’m constantly ripping my hair out because some ‘staunch pro-lifer’ in a committee in some state legislature has killed a bill that would have curtailed abortions by some percentage on the grounds that it wasn’t ‘strong enough.’

As if that isn’t enough, I rip out whatever hair I had left because some promising new candidate gets caught off guard and says something religious/sentimental/fundamental on the topic that the media then happily takes out of context and over-plays on every newscast from now until election day, and a would-be ally doesn’t get elected at all.

There are some things that pro-life candidates (and current politicians, too) need to keep in mind:

  • This is a war.  We are not going to win it in one sweeping battle.  It will take incremental changes to peel back the over-reach of Roe v. Wade.  It will take a great deal of sly cleverness to get any sort of pro-life legislation past the long and well-funded arm of the pro-abortion movement, namely Planned Parenthood.  They stomp on any legislation that’s even remotely pro-life, regardless if it’s damaging to greater issues like women’s health.  Inspect abortion clinics? Require basic health standards?  Let women see their ultrasounds?  Tell them about adoption?  How dare you!
  • Accept that Roe v. Wade is probably here to stay, at least in this lifetime.  If you take an all-or-nothing approach to your pro-life agenda, you will fail.  You should approach any and all pro-life legislation by asking yourself, “Can this save one life?”  If the answer is yes, support it!  For God’s and the unborn’s sake, don’t kill the bill yourself because it’s not stringent enough, and don’t change it to the point that no democrat will support it.  Saving one at a time is infinitely better than saving none.
  • There are other, more effective ways to curb abortions.  Think about the women who have them – unmarried, often already has one child or more, low-income.  How can you help these women to not fall into these categories?

The Rules

This delicate subject requires a complicated web of rules when it comes to addressing it publicly – or even privately – during a political campaign.  The last thing you want to do is scare away would-be supporters because you make an overly sentimental display of support one way or another – these candidates are (usually outrageously unfairly) labeled right-wing fundamentalist evangelical looneys.  And your words will be taken out of context and go viral online.  I promise.  So bear with me through what promises to be the most tedious – but potentially campaign-saving – post you’ve ever read.

For the sake of convenience, I’m going to assume anyone who’s tripped upon this post is pro-life and Republican.

  1. You do not need to talk about it.  If some one asks you, of course, you can simply tell them you are pro-life and are free to answer any follow up questions, but you don’t need to shout it from the rooftops, include it in your stump speech, or mention it in a bullet point on your palm card.  You should have a fleshed out issue stance about abortion on your website, as every other conceivably important issue.  Websites are for voters who really need to know you – typically independent-minded informed voters.
  2. When you do talk about it, especially when you’re on the record in any way, quote statistics, not Bible verses.  The liberal media wants you to talk about Jesus.  They’re dying for you to bring up Bible verses no average American has heard before.  That’s exactly the soundbite they need to make you look like a Bible-thumping, ultra-conservative, fundamentalist Christian with a close-minded and backward view, completely lost in these modern, free-spirited times.
  3. Use the opportunity to talk about other issues and initiatives that support women.  Show sympathy for the women who may find themselves in this situation.  Surely many feel like there is no way out.  What are you doing to help them out?  How are you making adoption an easier choice?  How are you making employment with kids easier?  How are you building a supportive environment for the nuclear family?  How about addressing the issue of fatherlessness head on?  That’s a good angle for a black Republican candidate in particular.  Show voters you love them both.
  4. Redirect, redirect, redirect.  Answer the question if you must.  But embrace the freedom to give an answer completely unrelated to the question.  Focus on the issues that matter, and most importantly, the issues that are already imbedded in your communications strategy.

Okay, so now that I’ve written it out, it isn’t really complicated at all.  So take it to heart, apply it to appropriate hot-button issues, and win.

My Frank Assessment of the NYC Mayoral Race

Lhota, DeBlasio NYC Mayoral Candidates 2013

Caveat – this is by no means comprehensive.

Funny story: On Election Day for the primary this year, I voted very late – got in a few minutes before the polls closed at 9pm.  I recognized the poll worker from my Church 🙂  She gave me a card and directed me to the voting machine.  I pulled the lever back and tried to toggled my choices for the Republican mayoral candidates, and none of the Republican levers would move.  I stuck my head out from the curtain and asked for some help – I demonstrated that my choices wouldn’t move, and the poll worker said, “Oh, you’re a Republican.”  She and two others needed help figuring out how to switch the machine to allow a Republican primary ballot to be cast, because I was the first – and only – Republican to vote in my polling place!  After a few minutes of discussion they figured it out, and I was allowed to cast my ballot and go home.  On my way out, I chatted with Church-lady, and she confirmed I was the one and only.  Ha!  Life in Harlem…

Anywho.

An intelligent and no doubt attractive new reader that happens to be from my town asked me my thoughts on New York’s mayoral race in the comments of my last post.  And when I thought about it I figured other candidates – especially in big markets – might glean some helpful insights.  So voila, a post is born.

Here’s his question:

“I just found your interesting site by chance while researching materials for an NYC grassroots campaign. Are you still located in NYC? If so, what’s your critique of the Mayoral Race conducted by Republican candidate, Joe Lhota?”

This is for you, Thomas! (Also because I’m too lazy to write up a review of the whole race for non-New Yorkers, I’ve included links – like this one – in case you want to get an idea what current events I’m referencing).

Interesting question! You know, I’m surprised he hasn’t wrapped himself more around the issue of school choice. Last week charter schools took a half day off to march in the streets with parents and children – Lhota marched with them, and if it hadn’t been for the debate, I wouldn’t have known about it. De Blasio is staunchly anti-school choice – this should be a single issue campaign!

Now, I live in Harlem, so my on-the-ground perspective may be a little skewed; school choice
would be a super-hot topic here, and in a good way for Lhota.  Don’t forget – parents who care about their kids’ education are much more likely to be registered/reliable voters. But I would expect a Republican campaign in the city to start in SI and Brooklyn and work from there, so Harlem may be the last place on their mind (and rightly so, story above is exhibit A).

One other issue is that this biking/road-rage incident harkens back to the bad old days of ‘wilding’ in the late 80s/early 90s. Manhattanites who’ve been around long enough may fear the results of rolling back Giuliani/Bloomberg policing policies and that could be a winning issue for Lhota, too. Here in Harlem, those bikers are a real problem. I often see them tearing down Fifth Ave from the Bronx, popping wheelies and caring very little about pedestrians.

I realize this critique sounds pretty negative on Lhota, but it’s hard for me to get a frank assessment on the positives because I don’t see anything from the campaign, no doubt because of where I live.

I will say in regards to the debate (which was a little pointless since De Blasio chickened out – he can only hurt his campaign if he exposes just how liberal his platform is), Lhota didn’t seem as calm, confident, and prepared as Carrion – not as prepared, perhaps, or simply not properly prepped on how to respond to questions you’re not expecting.  Be decisive, not flustered!

Holy smokes, I just realized I haven’t seen any Lhota commercials…I don’t watch a ton of TV, but that should start soon, if it hasn’t already.  You can’t even hope to win city-wide in NYC if TV and radio aren’t a major part of your communications outreach.  Well, I guess there’s always hope.

And before I close out the topic, I can’t resist mentioning that Lhota’s nomination in the first place is classic establishment-Republicans-shooting-themselves-in-the-footism.  They chose to back the man they thought could win, instead of the best and most genuine Republican choice.  When will they ever learn that the voting public has an eerie knack for seeing through that play?

Thomas mentioned he was researching for a grassroots campaign in NYC.  So come along with me on a stream-of-consciousness ride through that subject, will you please?

I have no idea what your issue or candidate is, but I’m betting this post about fundraising will be helpful, along with  this one on GOTV organization, and this one on 72-hour campaigning.  There are more, but three self-promoting links is enough for now, I think.

Here’s the rub – “grassroots campaigning” doesn’t really exist in NYC.  There’s always some loon on the corner using traditional grassroots techniques (that work out in the real world of ‘Murica) to try and recruit Communists, or that guy who runs for whatever race is happening every single year on the Upper West Side – you know, the one with his name plastered on a van he leaves parked on the street – but he never wins, of course.

What “grassroots” would translate into here in the Big Apple (and most major metropolitan areas) is actually ‘influencer collection.’ I just made up that term, because as far as I know there isn’t a formal term for it yet, but the concept is not new.  The book Applebee’s America digs into the idea much deeper, but in summation, it’s the practice of locating significant members in a community – organization leaders, respected pastors, other politicians, union leaders, neighborhood/apartment complex/block association presidents, etc. – and convincing them to support you, thereby winning the votes of all the people they ‘influence.’  And because this city doesn’t have any real community, this system strangely works really well.  Influencers direct, and followers do what they do best.

Now, this phenomenon does work in more average towns and cities, too.  But not nearly in the extreme way it does here.  I believe it’s partly out of necessity.  With so many dwellings being locked-up apartment buildings and gated/guarded condos and townhomes, traditional door-to-door is impossible.

The point?  Aim for community leaders.  Get your candidate/representative in front of their organizations.  If that ends up being difficult – maybe your issue just isn’t in play right now and you can’t get the attention of any of the typical, busier influencers – aim for the tenant and block association leadership.  At the very least you can plan your grassroots effort around getting into those buildings so you can actually talk face-to-face with voters, leave campaign literature, and push your issue’s name ID.

They say if you can make it here, you can make it anywhere.  While I disagree with most interpretations of that quote, I agree that NYC politics is about as harsh as it gets.  Anyone who simply survives it deserves a merit badge, and if you can win here, you can be successful in most of the rest of the political world.

Top Ten Reasons NOT to Trust Your Political Party

Lincoln Roosevelt republican party campaign

Yep, that's about right.

 

  1. They want to win.  They don’t necessarily want you to win.
  2. They are supposed to be neutral in primary elections.  They aren’t.  They will support, either tacitly or explicitly, the candidate they think is most likely to win in the general, regardless of whether they are the best Republican choice.
  3. They are comprised primarily of people who’ve failed in real political endeavors.  They aren’t elected officials, they aren’t actually working on a campaign.  They’re just…hobby politicos.  In other words, there’s a good chance their ‘campaign knowledge’ comes from watching West Wing, not real life.
  4. They usually don’t have much money to throw your way, but they’ll try with all their might to make you think they do.  And require you to jump through hoops of all kinds to get any of it.
  5. Like the last point, they also lack follow-through on providing volunteer support.  You always have to do your own recruitment and grassroots organization.  Don’t count on county or state GOP to provide it for you.
  6. The state party is not a business, it’s a network.  It’s not producing a product (winning Republican candidates).  It basically functions as a buddy-boosting good ol’ boys club that lends itself more to supporting friends and cashing in favors than to analyzing data and critically thinking about win-loss potential.
  7. The state party fills it’s worker bee positions with kids whose dad donates a ton of money to the party or ‘knows a guy.’  And those kids generally can’t get a job anywhere else, or worse yet, haven’t tried (as a side note: if you’re looking for real talent for campaign interns and the like, look at legislative aids – they usually have to prove their chops, daddy-advantages or none).  So we’re not talking cream of the crop here.  They generally have no campaign experience or education at all.
  8. If you thought actual politics was bad, consider internal party politics the seventh layer of hell.  The lying, the back-stabbing, the crazy wicked plots you thought only villains in movies hatched – it’s all there.  And trust me, you don’t want any part of it.
  9. The Tea Party is confusing the crap out of everyone.  Don’t get me wrong, they’re doing what needs to be done by infiltrating the establishment GOP.  Their platform is basically what the Republican platform *should* be.  However, the average American just associates ‘Tea Party’ with fringe weirdos.  Until this feud ends, political candidates need to set themselves apart from the partisan in-fighting.
  10. Republican Parties, particularly at the state level, have so many of their own problems, they can’t even begin to care about yours.

The GOP is at a crossroads.  We are in the process of redefining what it means to be a Republican.  Throughout this turmoil, we’re all experiencing the growing pains of a political party being reborn into a new era.  Not everyone is sure the party will even survive it.  

But there are too many conservatives and freedom-lovers out there to leave them party-less.  It’s my hope that in the next few years, saying ‘I am a Republican’ will have true meaning again.  Hopefully it will evoke feelings of patriotism, freedom, moral charity, and fortitude.  Until that day comes, it’s your responsibility to embody those characteristics, and in doing so, the Republican ‘brand’ will begin to change in the minds of Americans, and the GOP leadership will turn over to better reflect what we’ve become.

Political Technology: Why You Probably Shouldn’t Care

Quick story:

One fine day, I was managing a campaign for a typical Republican candidate in a slightly left-leaning district when, about 48 hours before Election Day, I was informed that I’d need to take 30 of my volunteers off important jobs like phone banking, door-knocking, and giving voters a ride to the polls, and have them sit in the polling stations next to the Big Book of Registered Voters, using their cell phones to tick off the names of the Republicans who came in to vote for some new technological doo-hickey thingamabobber…apparently the state party had put this all together for all the Republican candidates.  I still don’t know what it was, because it probably hasn’t been used since.

Anywho, I tried to cobble together some kids to do this incredibly boring task, but when E-Day came, I had better things to do and, whoops, apparently my race was the ONLY one not popping up numbers on their fancy new thingy they probably spent WAAAY too much money on, and boy did I get an unprofessionally worded phone call from my napoleonic boss!

Oh, but I won that race.  By a significant margin.  And you know who didn’t win?  Every. Other. Republican. In the state.  Well, running for a contentious seat in the state legislature.  We lost a ton of seats that year.

And what did I get for my insubordinate success?

you're fired political campaign

Except Trump is way better looking than my then boss.

But I was like –

Whatever political campaign

Whatevs, sucka.

And I moved to DC and never looked back.  Luckily, this experience was on-the-job learning gold.  After that, I had a whole new set of rules and tools that helped me avoid future techno mistakes.

So without further ado, here are the 5 rules of political technology:

  1. Don’t be distracted by shiny new gadgets or digital online thingies that promise to make Election Day run smoothly and give you the biggest win since GW the original was nearly crowned king of the USA.  
  2. Facebook likes and re-tweets are not votes.  And they never will be.  Even national level candidates still need to learn this fact.  I’ve actually seen campaign plans that based their numbers on the idea that maybe they were.
  3. If it’s not already in the budget, don’t spend money on it.  
  4. Yes, there are a few ‘technologies’ that you should invest in, the first being a website.  But not a $3,000 website some scheister tries to sell you on.  One your teenage son makes for you for like $10 a month through Hostgator (like this one!) and then uses to double as his final project for computer class.  You should have a presence on Facebook and Twitter because it’s fun and it’s free and it’s a great way to communicate, but it is NOT worth spending ‘real’ time or money on.
  5. Don’t let the state party, local party, a special interest group, or any other entity or person outside your campaign push you into spending time or money on something that’s not in your campaign plan.  You may be a Republican, but that does not make you beholden to them!
  6. Bonus rule!  You are running for county commissioner (or an equally local race), dude.  You do not need some crazy start up business sending texts on your behalf to every cell phone in your area code!  Do not pay for that $h*t!
At this point you are thinking, “Great!  I now know to be leery of political technology.  But I’m really not sure what that is.”  Ah, well, I’m glad you brought that up!  The term ‘political technology’ doesn’t really have a definition yet, but what you’re on the lookout for is –
  • anything online, including email and online fundraising
  • anything on cell phones, like apps voters can have on their phones, or texting services.
  • most things that give you ‘data’ that you can’t somehow dig up yourself, like a voter database.

These are the types to avoid, at least, because at the local level they’re really not worth the money.  If you’re in a really hot race and they really are worth the time and money, I guarantee a friendly special interest group will be more than happy to shell out the cash and manpower to make it happen.  If they aren’t willing to pay for it themselves, it’s probably not worth paying for.

In conclusion, while technological advances have definitely changed the way campaigns are run and won at the congressional and presidential levels, they simply don’t make much of an impact below that point yet in most of the country.  In more urban areas, *free* technology (not specifically political in nature, however) like Facebook has proven to be a method of breaking through the noise to get some attention, but still has no real impact on election results.  Stick to the basics, the methods that have worked from our nation’s Day 1, and you’ll carve out a clear path to victory.

What To Do When Your Opponent Cheats

voter fraud obama campaign

In most major election years like this one, there’s bound to be some voter fraud. Most states don’t have voter ID laws, and let’s face it, democrats are notorious for getting elected by dead people not yet cleared from the voting register and unions that bus in in homeless people from only God knows where to vote exactly how they pay them to. Aside from a significant push to create and enforce voter identification in each state, you can’t really do much after the fact.

That’s why you must be prepared for the possibility early on. If you think voter fraud is something you may have to contend with, factor it into your math. You’re going to have to work harder, turning out 2-3% higher hard Republicans in order to overcome your opponent’s unfair advantage. It’s also useful to have volunteers at the polls monitoring that the election is fairly executed, but even if it isn’t, you can’t really do much to stop it while it’s happening, and once a vote is cast, it’s cast.

Here’s what you don’t do. You don’t comb through the voter registries looking for voters with suspiciously old birth dates. Don’t waste time investigating your opponent’s campaign or their tactics. The best you can do is stay laser focused on your own campaign, try to account for imbalance caused by up-ballot shenanigans, and don’t ever stop.  And most importantly, you don’t sink to their level.  Your integrity is more important than winning anything.